Seed, Startup, Growth, Transition

This trip to San Francisco and Silicon Valley has definitely been an opportunity of a lifetime to learn from people who have done it. Before the big finale, Disk 2012- life in 4D, innovation tournament with Autodesk, UC Berkeley Haas Business School and InnoCoop, it is time to reflect on some of the meetings we have had with entrepreneurs here.

We have been fortunate to meet teams that are in different phases of their business. First, Pedicine, a company creating a new and innovative way to manage your medical data globally is working hard with exploring the opportunities related to their idea and developing the company. At this stage it is important to find the right people who can take the company to the next level and attract other people to get involved.

Today we had the privilege to meet with the guy behind Appington. Appington is a company which is revolutionizing the way how advertisers connect with customers through apps. Instead of annoying banner ads, Appington has brought the traditional audio advertisements to mobile platforms by embedding ads into the user experience. The company is currently working with first customers and working hard to create more traction. At this stage, getting as much feedback and insight as possible from potential customers and target groups is irreplaceable. Most founders waste time here thinking about (and creating) elaborate business plans and business models, but the truth is your plans are going to change so rapidly that keeping your presentations and documents up to date is a waste of time. Create a hypothesis, validate it with your target group and iterate when needed.

Betterdoctor, the company I talked about last time, Is possibly a little bit more established than Appington. The company has been successful in creating traction both in terms of getting doctors to join the service as well as getting customers to use the service. Currently the company is looking for external financing options in order to grow the company and secure a larger market share. read more about the growth stage of Betterdoctor from my earlier post.

Finally, looking at a fourth stage of young companies, we can see a transition from being rapidly changing and in some situations chaotic to being established and more mature and structured companies. This is pretty much where Luxus (especially its San Francisco office) is. Luxus focuses on combining a strong knowledge in marketing with their exceptional skill set in different technological and SaaS solutions.At this stage of the company, it is important to bring in people who are able to manage and navigate the company in its transition while continuing to generate growth. Here, finding the right partnerships can help companies avoid hurdles in their attempt to become stronger players in their field. It will be interesting to see how Luxus is able to scale their business with the help of their technological innovations.

Getting back to where I started from, tomorrow at Disk, we’ll be working with collaborative design challenges in order to create new and cool ways of thinking about design and where it can be applied. I’m sure that the past meetings have worked as a great primer for the tournament. I’ll give you all a summary of the outcomes of the challenge later.